Generally Available
AI Grow: Turn more website traffic into subscribers
Channel: Omnichannel Products: AI Grow
Personalize when shoppers see sign-up units based on real-time browsing and shopping behavior. AI Grow continuously learns from engagement and performance data to identify the right moment for each visitor, helping brands grow subscribers without manually testing display rules.
Deliverability Dashboard: Monitor email deliverability health at a glance
Channel: Email Products: Reporting
Track your deliverability health, monitor your score, and quickly spot performance issues across campaigns and journeys all in one dashboard.
Journeys List Updates: Find and review Journeys faster with improved list controls
Channel: Omnichannel Products: Journeys
You can now sort by published and edited date, quickly identify marketing vs transactional journeys, and keep journey titles in view as you scroll to view performance metrics. Additionally, your filters and trigger selection now stay put when you navigate away and come back.
Product Affinity Segments: Build audiences around known product and category interests
Channel: Omnichannel Products: AI Pro, Segmentation
Reach shoppers based on the products and categories they’re showing interest in now. Product Affinity Segments automatically turn those changing signals into dynamic Email and SMS audiences, helping you target relevant promotions without relying on static segment rules.
Subscriber List Uploads: Manage subscriber data on your schedule with self-service list uploads
Channel: Omnichannel Products: Platform, Profiles
Create new Email or SMS subscribers and update existing profile attributes directly in Attentive with a guided CSV upload. Map columns, track upload status, review skipped or failed records, and download detailed error reports so you can correct issues quickly.
Downloadable Invoices: Get invoices when you need them with easy, on-demand downloads
Channel: Omnichannel Products: Reporting, Platform
View and download invoices as PDFs directly from the Billing page in Settings, giving your team a clear, self-service view of account billing.
Channel ROAS Reporting: Measure return by channel with Email and Text ROAS reporting
Channel: Omnichannel Products: Reporting
See the return generated by your Email and Text programs directly in Attentive. New ROAS cards in the Analytics Dashboard and dedicated channel reports make it easier to compare value by channel and guide investment decisions.
Expanded Segment Selection: Build more precise campaign audiences with up to 20 segments
Channel: Omnichannel Products: Segmentation
Add up to 20 segments across a campaign’s audience and exclusions, giving you more room to refine targeting without duplicating messages. Track performance by segment to understand how each audience contributes to campaign results.
Updates to Sign-up Bubble Display Logic: Give shoppers another chance to subscribe with immediate sign-up bubbles
Channel: Omnichannel Products: Growth
Capture more subscriptions with new sign-up bubble display rules that unlock the ability to show a sign-up bubble automatically once a user dismisses the full-screen sign-up unit (instead of waiting until the next page load). This gives users a quick way to return to the sign-up flow during their shopping journey.
Subscriber Previews: Preview message personalization with real data
Channel: Omnichannel Products: Platform
View, test, and edit real subscriber and event data to ensure every email and SMS message looks exactly as intended before sending.
Enhanced Journey Metrics: Quickly understand Journeys performance with new subscriber flow and message performance metrics
Channel: Omnichannel Products: Journeys, Reporting
Quickly see how subscribers move through each Journey and understand why messages do or don’t send. The new “View additional metrics” toggle shows exit-rule and out-of-stock exits, entry-frequency blocks, branch and end-step subscriber counts, and message-level drops, including which macros caused them.
Variant-Level Back in Stock Journeys: Reach more shoppers
Channel: Omnichannel Products: Journeys
Reach more shoppers when relevant product variants return to stock. Back in Stock Journeys can now trigger at either the variant or product level, giving you more control over which inventory changes trigger a message.
Updates to Back-in-Stock and Low Inventory Trigger Criteria: Refine Back-in-Stock and Low Inventory audiences with view and add-to-cart signals
Channel: Omnichannel Products: Journeys
Target more relevant shoppers based on how they engaged with a product. Back-in-Stock and Low Inventory Journeys can now include subscribers who viewed the product, added it to their cart, or did both.
Content Creator Permissions: Protect campaign approvals with separate content creation and sending permissions
Channel: Omnichannel Products: Campaigns, Platform
Give content creators room to build campaigns without allowing them to send. New role settings separate campaign creation, draft access, and performance viewing from the ability to schedule, pause, resume, and mark campaigns as delivered.
Campaign A/B Test Statistical Significance Labels: Easily identify winning campaign variants with statistically significant A/B test results
Channel: Omnichannel Products: Campaigns, Reporting
Make campaign decisions with more confidence by seeing whether a winning A/B test variant is statistically significant. Campaign performance now displays every variant and its metrics side by side, with consistent winner labels for tests sent after August 11, 2026.
Email Suppression Lists: Streamline email suppressions
Channel: Email Products: Platform
Attentive automatically suppresses unsubscribes, spam complaints, and hard bounces. Now you can create and manage your own suppression lists too.
Email Preference Collection: Keep subscribers engaged with smarter preference collection
Channel: Email Products: Growth
Collect email preferences, reduce unsubscribes, and capture more subscriber data for smarter segmentation.
Email Error Navigation: Find and fix email design errors faster
Channel: Email Products: Platform
See exactly where content errors occur in your email, click to jump to the affected content, and fix issues without leaving the template editor.
Expanded Liquid Support: Unlock the full power of Liquid code
Channel: Email Products: Platform
Build sophisticated, dynamic emails with expanded Liquid library support.
Email Double Opt-In: Build a more engaged list
Channel: Email Products: Platform
Require new subscribers to confirm before receiving marketing emails, with customizable confirmation emails, subject lines, and redirect URLs for an on-brand experience.
RCS Test Message Labels: Easily identify RCS test messages
Channel: Text Products: Campaigns, Journeys
Quickly distinguish test RCS Rich Media messages from messages sent through a Campaign or Journey. Attentive automatically appends “[Test]” to every test RCS Rich Media message sent from the UI.
Send an RCS test message to get started
RCS-Specific UTM Tracking: Measure RCS performance more accurately
Channel: Text Products: Reporting
Get a clearer picture of how RCS messages contribute to website traffic and downstream activity. Unique RCS & SMS/MMS UTM tracking adds campaign attribution to links in RCS messages.
Text Welcome A/B Testing: Improve text welcome performance with up to six A/B test variants
Channel: Text Products: Journeys
Learn which welcome message resonates most with new subscribers by comparing up to six variants. Text Welcome A/B Testing supports both SMS and RCS messages, giving you a direct way to optimize this critical first touchpoint.
Set a new Default Welcome Journey: Keep your welcome program current
Channel: Text Products: Journeys
Keep your welcome program organized as your messaging strategy evolves. You can now select a new default text welcome Journey, then pause or archive the previous default. Existing sign-up units remain assigned to their current Journey, so you’ll need to manually reassign them to the new default when needed.
Open Beta
Attentive MCP Server: Connect your AI assistant to Attentive
Channel: Omnichannel Products: Platform, AI
Connect tools such as Claude or ChatGPT to Attentive through a governed set of tools. Your assistant can pull reporting, create or edit campaign drafts, build Journeys and segments, and retrieve account configuration based on your existing Attentive permissions. Connections are read-only by default, and write actions require explicit confirmation.
Beta interest form Learn more Developer Documentation
Reporting Agent: Understand what changed, why it happened, and what to do next
Channel: Omnichannel Products: AI, Reporting
Ask questions in plain language and quickly explore performance across campaigns, Journeys, list growth, and revenue. The Attentive Reporting Agent can identify likely drivers behind changes, recommend areas to optimize, analyze messaging themes, and generate tables, charts, and concise takeaways.
See the Reporting Agent in action Learn more
Two-tap for RCS for Business: Ensure your rich messages always get read
Channel: Text Products: Growth
Attentive's patented Two-tap(tm) sign-up technology is now available for RCS. This enables a consistent, user-initiated, frictionless sign-up experience that ensures all future rich messaging experiences land in the main inbox.
Campaign-Level Deliverability Reporting: Understand campaign deliverability in one view
Channel: Email Products: Campaigns, Reporting
See email deliverability performance and health scores for individual campaigns to stay on top of your sender reputation.
Canva Integration: Bring Canva designs into Attentive
Channel: Email Products: Integrations
Export images, videos, and email designs straight from Canva into your Attentive account (no downloading and re-uploading required).
Email AI Brand Foundations: Create AI-generated emails that stay true to your brand
Channel: Email Products: Platform
Expand your Brand Kit with richer styling controls and make reusable row content AI-ready for more accurate email generation.
Push Local-Time Scheduling: Reach app users at the right time
Channel: Push Products: Campaigns
Send push campaigns in your app users’ local timezone.
Personalized Push Deep Links: Guide every subscriber to their next best app experience
Channel: Push Products: Platform
Personalize deep links in push notifications to send subscribers to specific app pages so every recipient sees content tailored to them
Push A/B Testing: Test and optimize your push notification strategy
Channel: Push Products: Platform
Run A/B tests with push across campaigns and journeys to identify the content and send times that convert the most buyers
Custom Calendar Start Date: Match Attentive reporting to your business calendar
Channel: Omnichannel Products: Reporting, Platform
Choose Sunday, Monday, or Saturday as your account’s week start. The setting updates calendars, date selectors, and weekly reporting rollups across Attentive, so your team can review performance using a consistent business calendar.