What is it?
The Campaign Performance page gives you a detailed view of how a specific campaign message performed after it's been sent. It shows delivery data, engagement metrics, and revenue all in one place — so you can quickly assess impact and decide on next steps.
When you click into a delivered campaign message, you'll see metrics grouped into collapsible sections at the top of the page. Sections can be expanded or collapsed to help you navigate the page more easily.
Note: Metrics may display as Pending for up to 24 hours after a campaign is sent — this simply means data is still being collected, so there's no need to worry if you see "Pending" or zeros immediately after sending. Conversion and revenue data in particular may take longer to appear, sometimes hours or even days for smaller campaigns, since subscribers don't always make a purchase immediately after receiving a message.
How do I use it?
Access performance metrics for a campaign message:
- Go to Campaigns in the left-hand navigation.
- Click the Delivered filter to view sent campaigns.
- Find the campaign you want to review, click on the campaign name or on the three dots (•••), and select View performance.
- The Performance page will open, showing all metrics for that campaign message.
Navigate the Performance page:
- Metrics summary — All key metrics are grouped together at the top of the page for a quick at-a-glance view. Click any section header to collapse or expand it.
- 24-Hour Engagement chart — Hover over the chart to see click-through rates at specific times of the day.
- Segment Performance tab — Click this tab to see how each audience segment performed individually (see table below).
- Send a follow-up — To reach subscribers again based on this campaign, click Compose your message to create a follow-up campaign.
Metrics tracked on the Performance page:
Email metrics:
Note: Items in the table below highlighted in blue are currently in Beta
| Section | Metric | Definition | Calculation |
| Delivery | Delivered | The number of emails delivered to subscribers' inboxes. | — |
| Delivery | Hard Bounce | The number of emails that were not successfully delivered or are rejected by the recipient’s email provider. | — |
| Delivery | Soft bounce | The number of emails that were not delivered due to a temporary failure or rejection by the recipient’s email provider | — |
| Delivery | Fatigued | The number of emails not sent because the subscriber was excluded by your Smart Sending rules. | — |
| Opens | Total Opens | The total number of times subscribers opened the email, including multiple opens by the same subscriber. | — |
| Opens | Unique Opens | The number of individual subscribers who opened the email at least once. | — |
| Clicks | Total Clicks | The total number of times subscribers clicked a link in the email, including multiple clicks by the same subscriber. | — |
| Clicks | Unique Clicks | The number of individual subscribers who clicked a link in the email at least once. | — |
| Conversions & Revenue | Conversions | The number of subscribers who clicked a link in the email and made a purchase. Not unique — one subscriber making multiple purchases counts as multiple conversions. | Total conversions ÷ total clicks |
| Conversions & Revenue | Revenue | The total revenue attributed to this campaign. | — |
| Unsubscribed & Spam | Unsubscribed | The number of subscribers who opted out after receiving this email. | — |
| Unsubscribed & Spam | Marked as spam | The number of emails reported as spam | — |
[Beta] Deliverability metrics (only available for Email campaigns):
The Deliverability tab provides a detailed view of your email campaign’s deliverability performance. Similar to the Deliverability Dashboard, you’ll see the following deliverability insights:
- Deliverability Score - A consolidated numerical score calculated from your unique open, unique click, unsubscribe, hard bounce, soft bounce, and spam complaint rates.
- Health Score Factors - A detailed view of the specific metrics driving your overall score, compared against industry benchmarks. Each metric is rated on the same Excellent / Good / Fair / Risky scale, so you can quickly spot which areas are driving your score up or down. For the rate ranges we use to determine each rating, see Email deliverability overview
- Mailbox Provider Breakdown - A view of your deliverability score and key metrics segmented by inbox provider (for example, Gmail, Yahoo, and Outlook), so you can pinpoint whether a delivery issue is isolated to a specific mailbox provider or affects your sending broadly.
- Bounce Analysis - A breakdown separating hard and soft bounces, highlighting the reasons they occurred and their overall frequency percentage.
SMS metrics:
| Section | Metric | Definition | Calculation |
| Delivery | Delivered | The number of SMS messages delivered to subscribers. | — |
| Delivery | Fatigued | The number of messages not sent because the subscriber was excluded by your Smart Sending rules. | — |
| Opens | Total Opens | The total number of times subscribers opened the SMS message, including multiple opens by the same subscriber. | — |
| Clicks | Total Clicks | The total number of times subscribers clicked a link in the message, including multiple clicks by the same subscriber. | — |
| Conversions & Revenue | Conversions | The number of subscribers who clicked a link in the message and made a purchase. Not unique — one subscriber making multiple purchases counts as multiple conversions. | Total conversions ÷ total clicks |
| Conversions & Revenue | Revenue | The total revenue attributed to this campaign. | — |
| Unsubscribed | Unsubscribed | The number of subscribers who opted out after receiving this message. | — |
Segment Performance metrics:
The Segment Performance tab shows the same metrics broken out by each audience segment included in the campaign. This lets you compare how different segments responded to the same message. The metrics available vary by channel.
Email segments include Unique Opens, Unique Open Rate, Unique Clicks, and Unique Click Rate, while SMS segments show Total Clicks and Total Click Rate.
Why should I use it?
The Campaign Performance page helps you understand what's working and where to improve without having to dig through separate reports.
See delivery issues at a glance. The Fatigues metric shows you exactly how many subscribers didn't receive your message due to Smart Sending frequency rules. If fatigues are high, it may be worth revisiting your sending cadence or segment targeting.
Compare SMS and email performance side by side. If you're running a multi-channel campaign, the performance page surfaces the right metrics for each channel — click rates for SMS, open and click rates for email — so you're not comparing apples to oranges.
Understand which segments are driving results. The Segment Performance tab lets you see how each audience segment responded individually, making it easier to identify high-performing segments worth targeting again or underperforming ones worth refining.
Know your data is fresh. Metrics now refresh at a faster rate, so you're always looking at the most up-to-date numbers rather than stale data from a prior sync.
Don't mistake early zeros for a problem. Metrics show as "Pending" for the first 24 hours after sending while data is being processed. This is normal! Check back after a day to see full results.
Act quickly on results. From the same page, you can compose a follow-up campaign directly. If engagement was strong (or weak), you can respond without losing context.