Text-to-Join campaigns

What is it?

Text-to-Join (TTJ) lets people subscribe to your SMS program by texting a keyword to your Attentive short code or toll-free number. After they opt in, Attentive sends the confirmation text, welcome journey, and any offer assigned to that keyword.

You can use different keywords for different promotions, such as SHOES or SMS. Some keywords are reserved and cannot be used, including JOIN, JOINSMS, JOINMMS, and JOIN2x. 

How do I use it?

Create or configure a Text-to-Join keyword

1. Choose the keyword you want people to text.
2. Confirm that the keyword is not one of the reserved keywords: JOIN, JOINSMS, JOINMMS, or JOIN2x.
3. Contact Attentive Support to create a new TTJ code.
4. Add the keyword and your SMS opt-in instructions to the promotional asset.

Place the required legal language directly above the call to action.

For printed materials or static images, our template legal language is:

By signing up via text, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from [Company] at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you also agree to our Terms (incl.arbitration) [Attentive Terms Link] & Privacy Policy [Attentive Hosted Privacy Link].

If the terms and privacy policy are clickable, hyperlink them in the legal language instead of displaying the URLs.

Assign a welcome journey and offer

1. In Attentive, go to the Sign-up Units tab.
2. Find the TTJ campaign in the Sign-up method table.
3. Click the three-dot menu at the end of the row.
4. Click Reassign.
5. On the window that appears, choose a welcome journey and an offer (optional)

6. Click Reassign. If the unit is active, it will immediately begin using the new offer and journey.

Preview a Text-to-Join campaign

1. Go to the Sign-up Units tab.
2. Find the TTJ campaign in the Sign-up method table.
3. Click the three-dot menu at the end of the row.
4. Select Preview.
5. Review the campaign.

6. Click the X in the top-right corner to close the preview.

Contact Attentive Support if you need to create a new TTJ code, edit an existing TTJ code, or copy an existing TTJ campaign and those actions are not available in your account. 

Activate a Text-to-Join campaign

There are two ways to activate your TTJ campaign. 

From the Sign-up method table:

1. In Attentive, go to the Sign-up Units tab.
2. Find the TTJ campaign in the Sign-up method table.
3. Click the three-dot menu at the end of the row.
4. Click Activate.

From within the editor:

1. In Attentive, go to the Sign-up Units tab.
2. Find the TTJ campaign in the Sign-up method table.
3. Click the three-dot menu at the end of the row.
4. Click Edit.
5. Review the unit and click Activate in the bottom right corner.

The changes are active after the success message appears.

Why should I use it?

• Give people a simple way to subscribe by texting a memorable keyword.
• Use different keywords to track or support different promotions.
• Automatically send a confirmation text after someone opts in.
• Connect each keyword to the appropriate welcome journey.
• Include an offer as part of the sign-up experience.
• Preview the campaign before promoting it.
• Update the assigned offer or welcome journey without creating a new campaign.Text-to-Join (TTJ) campaigns let you set up a memorable keyword that subscribers can text to your short code or toll-free number so that they can opt in to become subscribers. In exchange, your customers receive a confirmation text along with the welcome message and offer that you promoted to them.