Segment templates offer pre-built conditions for common subscriber groups, so you can target audiences quickly without building from scratch. All template fields are customizable—use them as-is or adjust to fit your needs.

What is it?

Segment templates are pre-configured audience segments targeting five common subscriber groups: new subscribers, engaged subscribers, unengaged subscribers, prospects, and repeat buyers. Each template comes with predefined activity conditions based on common engagement or purchase patterns. You can use any template as-is or customize the conditions to match your specific targeting needs.

Here’s an example of a segment template for prospects:

How do I use it?

1. Go to Segments in the left navigation
2. Click + Create segment
3. Click Create next to Segment templates
4. Select the template that matches your audience

5. Customize the conditions as needed (all fields can be modified)
6. Click Create segment

Why should I use it?

Templates let you build targeted segments in seconds instead of manually configuring conditions from scratch. They're designed around high-impact use cases—reaching new signups, re-engaging inactive subscribers, identifying purchase-ready prospects—so you can quickly launch relevant campaigns without guessing which conditions matter most.