Email Brand Styles enables you to set style defaults for your email, including font, colors, padding, button settings, and multi-row headers and footers. These email styles will automatically be applied in the drag-and-drop builder when building out new rows or templates and they give Attentive's AI email generation tools the brand context needed to create on-brand, personalized templates within your journeys.
You can update your email brand styles at any point. Updated settings will only apply to new emails built - they will not retroactively apply to any of your existing emails.
Note: Multi-row headers/footers are available to Attentive Email customers enrolled in the Template Generation, MCP, or Email Builder Agent betas.
Follow the steps below to customize your company's branding. As you apply customizations, the illustration to the right updates in real time so you can preview the changes.
- On the Brand Kit page, go to the Email Styles tab to configure your Email Brand Styles.
- Certain brand styles are automatically inherited from your existing Brand Kit settings. This includes fonts, brand colors, button styling, and more.
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Choose the default header and footer rows. Add up to 10 rows to build a multi-row header or footer, and drag to reorder them.
- Click + Add Row to add additional rows to the header and/or footer
- Customize button styling and sizing to match your brand.
- Click the toggle for the Mobile Styles to adjust mobile-specific settings.
- Once complete, click “Save and continue”. You must configure a font in the “Fonts” tab in Brand Kit in order to save your email brand styles.